The vibrant adult incontinence market

Dec 16, 2025

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When it comes to adult incontinence products, what usually comes to mind are bulky diapers, but today's products are quite different. There are various types of products on the market, such as sanitary pads, care pads, and pull-up pants, which can help consumers manage urinary incontinence to varying degrees. Apart from aging, urinary incontinence may also result from childbirth, pregnancy, obesity and other reasons. People do not want the problem of urinary incontinence to affect their active lifestyle and hold them back from moving forward.

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People want to lead a normal life. Even those with mild incontinence hope to be able to socialize and go out normally. In the past, this was very difficult to achieve. "But now, with the help of incontinence products on the market, they can still enjoy a normal life."

Ayida offers a full range of urinary incontinence products and is still striving to attract consumers of different types. They can still enjoy a free life. As a provider of urinary incontinence solutions, the products we offer are all very form-fitting and have better performance.

The growth of the adult incontinence market is attributed to multiple factors. The average life expectancy of people has increased all over the world. According to the statistics of the WHO, the average life expectancy of the global population has increased by five years from 2000 to 2025, which is the largest increase since the 1960s. In addition to the rapidly aging population, factors such as the increasing educational level of consumers, their growing acceptance of incontinence products, and their better understanding of incontinence issues are jointly driving the adult incontinence market forward.

SCA Company hopes to help consumers find suitable products to deal with urinary incontinence through education. Young women, especially those who experience mild incontinence for the first time due to pregnancy or childbirth, tend to lack experience. We believe that they not only need high-performance and close-fitting feminine hygiene products, but also need to acquire more knowledge. Meta Redstedt, the global main brand director of SCA, said.

 

 

Therefore, this Swedish company is committed to providing consumers with guidance to help them understand how to deal with mild incontinence and the exercise techniques that can improve the pelvic floor muscles. SCA also provides support through the TENA network platform, which can offer guidance on the use of incontinence products in multiple languages.

Kimberly-Clark's Depend and Poise brands also hold a strong position in the adult incontinence field. They focus on using celebrities or other familiar faces to inform consumers about urinary incontinence issues and solutions.

The Poise brand also hopes to help consumers deal with mild bladder leakage. They have assisted millions of women troubled by bladder leakage in finding the best solutions to take control of their lifestyles and bodies.

"Although many people are troubled by bladder leaks or other forms of incontinence, the topic doesn't make much of a fuss," said Stacey Pomeroy, brand manager of Poise. "That's why both Poise and Depend have leveraged the influence of a large number of celebrities this year to bring up related topics, raise consumer awareness and break down psychological barriers." Because once many people are talking about this topic, consumers troubled by incontinence will realize that they are not alone, and this is the first step to finding a better solution.

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Get better

 

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In addition to fostering consumers' awareness of incontinence products, manufacturers are also constantly improving their product portfolios, mainly by strengthening the current product lines or developing new products that are more comfortable and close-fitting to wear.

In the category of mild incontinence products, SCA has strengthened the mild incontinence series through the TENA pad classification. This series, while maintaining its thin and soft features, now achieves a fivefold absorption speed. This product employs the unique Feel Fresh technology, which can quickly lock onto liquids and control odors.

For the slightly more serious problem of urinary incontinence, SCA has recently improved the TENA Lady Pants Discreet incontinence pants series, making it thinner, more comfortable, more form-fitting and with a more feminine design. This product maintains the same level of leak-proof safety as before and is now more attractive to women who use pads to prevent leakage, but in some cases they need a more durable product. She said.

Meanwhile, the new night protection products launched by SCA can provide excellent protection and remain in place for a relatively long time even when users lie down and move their bodies at night.

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If you need pull-up pants, please choose Ayida. We are an incontinence pants factory and support customization